me: doc, it hurts when I laugh
doc: then don’t laugh
with apologies to Henny Youngman…
It is upon us; in a few hours we will swear in an opportunist, narcissist, deal-maker-in-chief, and America’s transformation from a democracy to a brand name will be complete. Business leaders, who have always seen government regulation as an obstruction to profit margins, will summarily be put in charge of the “business” of running the country – a process we once held so sacred that we went to war against the most powerful nation on earth (at the time) in order to secure our right to have a say. The rule of law, built over generations, bought and paid for with blood, sweat, tears, marches, resistance, negotiation, and compromise, will be on the auctioning block.
Ok. We’re a brand now. As brands go we’re sort of ahead of the game – we have a stars and stripes logo already in place (the logo even scales well, and works in color as well as black-and-white, which graphic designers can appreciate). But, as with any branding project, we need to make sure we understand what our brand stands for, what image we want our brand to project, and how we will back that brand up.
There’s been a meme making rounds lately – whereby the President Elect’s edict that we “build a wall” is flipped into a suggestion that we build a mirror instead. I couldn’t have said it better myself.
In a conversation with a friend the other day, we were diving deep into the idea of wireframes. For the uninitiated, wire-framing is a technique associated with any number of design projects – webpages, logos, architecture, etc. – where you sketch in in the roughest form the most central, and important, structural aspects of whatever vision you are trying to bring into being.
It occurred to me, that tRump’s run had been a wireframe candidacy. Think about it, on the campaign trail he bloviated but never filled in anything substantive. “It’s gonna be huge” “it’s gonna be great, I’ll bring in the best people,” etc.
And this makes complete sense. His only real experience is in business, and in business it’s about brand, image. It’s about what you say you’ll deliver, not necessarily what you actually deliver; this gap, this juncture, is what drives profit margin.
Running a country is an entirely different thing. As I write this, apparently the incoming administration has not even filled several key national security and military positions. Are those really gaps we the American people would want unfilled in in whatever blueprint we were handed – whatever proposal we were handed by someone asking to be hired to the highest office in the land?
So why are we here? And by “here” I mean – well, let’s just leave the fact that he didn’t in fact win the popular vote, that there may have been–oh, some “shenanigans” involving a foreign government interfering with our election process (you know the little details) aside for a bit. Let’s just contemplate whether our democracy is a wireframe democracy. Is it just a framework put in place oh so many years ago, which is served us (well served some of us, especially people that look like me) well enough that we occasionally watered it and moved on trusting that things would grow properly?
What does it mean to move beyond the wireframe democracy? To paint in the details; to actually fill in and build between Strut A and Strut B the connective tissue that truly holds them together and makes their presence meaningful in the first place? Are we willing to look in the mirror and ask those questions, and to show up and actually build what needs to be finished?